El bulo del “contrato sexual” del Ministerio de Igualdad Español en Tiktok: un análisis de caso de posverdad antifeminista en redes sociales

48 | 2023

Ignacio Moreno Segarra*, Asunción Bernárdez Rodal**

* Facultad de Ciencias de la Información, Universidad Complutense de Madrid, España
https://orcid.org/0000-0002-0578-5391
** Facultad de Ciencias de la Información, Universidad Complutense de Madrid, España
https://orcid.org/0000-0003-4081-0035

The Hoax of the “Sexual Contract” of the Spanish Ministry of Equality on TikTok: An analysis of the case of anti-feminist post-truth in social networks

This paper examines how the controversial “Yes means Yes Law” – emphasizing sexual consent in Spain – is approached on TikTok, based on data collected between June and July of 2022. We have investigated the transformation of anti-consent discourse into memes, based on TikTok’s algorithmic recommendations. We have identified four basic categories pertaining to the falsification of the existence of a “sexual contract”: videos that satirize the bureaucracy of sex; those perpetuating the myth of “the bad woman”; those highlighting the perceived “sexual misery” of men; and those comparing consent contracts with sports contracts. Our conclusions underscore the limitations of fact-checking in an anti-feminist, post-truth era.

Keywords

TikTok, anti-feminist, post-truth, consent, Spain

DOI: https://doi.org/10.22355/exaequo.2023.48.04
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